You are not sending to a list.You are sending to a promise.
ConsentCenter keeps one record of what each person agreed to and makes every tool you send from work from that record.
- GDPR Article 7(3)
- GDPR Article 4(11)
- GDPR Article 21(2)
Your unsubscribe rate is not the problem.
Your unsubscribe plumbing is.
Someone opts out of email in your ESP. They stay on the SMS list, the ad audience and the webinar follow-up, because those three tools have never been told. Every one of those sends is a complaint waiting for a slow week.
Where this goes wrong first.
Each tool keeps its own truth
The ESP, the ad platform, the CRM and the event tool each hold a version of who agreed to what. Reconciling them is a quarterly spreadsheet nobody volunteers for.
Opt-out is treated as a channel setting
Unsubscribing from a newsletter is not the same as refusing all marketing, and refusing marketing is not the same as refusing analytics. One checkbox cannot carry three meanings.
Legal finds out after the send
A campaign goes to an imported list, or a segment built before a preference change. The question arrives after the send, when the only available answer is an apology.
What you are actually buying.
Hold one preference record per person, by channel and by purpose.
Push every change to the tools that send, instead of asking each team to remember.
Give people a preference center so the answer is "fewer emails", not "none".
How it works
Centralise
Model the channels and purposes your campaigns actually use, once.
Propagate
Send every preference change to the tools that act on it, automatically.
Evidence
Keep the history that shows what someone agreed to before a given send.
What the text actually says.
- GDPR Article 7(3)
- Consent can be withdrawn at any time, and withdrawing it must be as easy as giving it.
- GDPR Article 4(11)
- Consent must be freely given, specific, informed and unambiguous — a pre-ticked box is none of those.
- GDPR Article 21(2)
- Where data is processed for direct marketing, the person can object at any time, and processing for that purpose must then stop.
Paraphrased for brevity and provided for orientation, not as legal advice. Which obligations apply to your organisation is a question for your own counsel, and ConsentCenter does not determine it for you.
The products that apply
Universal Consent & Preference Management
One preference record, with a preference center people can actually use.
View productCookie Consent
Keep advertising and analytics tags aligned with what the visitor agreed to.
View productDSAR & Privacy Rights
Handle "delete everything you have on me" without a fire drill.
View product
Frequently asked questions
Possibly, and the part it removes is the part that was never addressable. The useful trade is that a preference center turns some all-or-nothing unsubscribes into a reduced subscription instead.
No. It sits above them. ConsentCenter is designed to hold the decision and keep the sending tools in step, rather than replace the tool you send with.
Yes. Purposes and channels are modelled per property, so brands and regions do not have to share one global toggle.
Bring us the marketing teams version of this problem.
Show us the consent question you cannot currently answer — the choice that did not propagate, the record you could not reproduce — and we will walk through exactly how ConsentCenter handles it.