Give people control over how their personal data is used.
Capture, manage and synchronise privacy choices across websites, applications and connected business systems.
- Purpose
- Preference
- Identity
- Synchronisation
- Evidence
- Marketing CommunicationsEmail · SMSOpted In
- Product UpdatesEmailOpted In
- AnalyticsWeb · AppOpted In
- Third-Party SharingMarketing partnersOpted Out
The latest preference choice is synchronized independently to every destination below.
- CRM
- Marketing
What UCPM helps you accomplish
Universal Consent and Preference Management (UCPM) is the practice of capturing what a person has agreed to for a specific purpose, then keeping that choice consistent everywhere it matters — website, app, CRM and marketing platform. ConsentCenter UCPM centralises purpose-based consent and preferences, synchronises them across connected systems, and keeps a defensible record of every change.
Consent and preferences
Keep personal-data choices in sync
Capture choices by purpose and channel, then keep CRM, marketing and identity systems up to date.
Outcomes for your team
- Capture choices by purpose and communication channel
- Give people one place to update their preferences
- Synchronise every change and retain its history
How UCPM works
One place for personal-data choices. Follow the connected sequence from the first operational step through ongoing control and evidence.
Purpose-Based Preferences
Capture consent against specific purposes — marketing, analytics, product communication — not one blanket yes or no.
Unified Preference Center
Give people a single place to see and change every choice they have made, across every channel.
Identity & Matching
Resolve preferences to the right person across devices and systems, so a choice made once is recognised everywhere.
System Synchronisation
Push preference changes to CRM, CDP, marketing and identity platforms in real time, so downstream systems never act on stale consent.
Consent History & Withdrawals
Maintain a full history of what changed, when and why — including withdrawals — as defensible evidence.
See where Data Mapping could support the next workflow.
Need visibility into where personal data travels?
What teams ask about UCPM
Practical answers about scope, setup and how this product fits into a wider privacy program.
Cookie Consent governs what trackers can run on a page. UCPM governs what a person has agreed to for a given purpose, and keeps that choice synchronised across every connected business system — not just the browser.
UCPM is built to push preference changes into CRM, CDP, marketing and identity platforms through connected integrations and APIs.
Yes. The unified preference center shows every purpose-based choice a person has made, with a full history of changes and withdrawals.
See how UCPM fits your workflow.
One place for personal-data choices. Bring the systems and privacy job you need to support; we will show you a focused path forward.