Your storefront loads 30 scripts.You chose maybe six of them.
ConsentCenter finds what is actually running on your store, holds the optional parts until the shopper decides, and carries that decision into your marketing tools.
- ePrivacy Directive Article 5(3)
- GDPR Article 7(3)
- GDPR Article 13
Nobody added those tags on purpose.
They arrived with an app install.
A review widget pulled in a tracker. A shipping plugin set its own cookie. The theme you bought ships with analytics you have never looked at. Every one of them loads before the banner renders.
Where this goes wrong first.
The app store is your real tag manager
Every plugin you install can add scripts, and most do. Nothing tells you when one changes, so your tracker list is accurate only on the day you last checked it.
Consent is a conversion problem now
A banner bolted on top of a tuned checkout flow costs you orders. So it gets made smaller, dismissible, easier to ignore — which is exactly what makes it stop being consent.
Unsubscribe does not reach the second tool
The shopper opts out of email. Your ESP honours it. The SMS platform, the ad audience sync and the loyalty app never got the message and keep going.
What you are actually buying.
Keep an inventory of storefront trackers that updates as the store changes.
Apply region-aware rules across every market you sell into.
Carry channel and purpose preferences into the tools that actually send.
How it works
Discover
Scan the storefront for cookies, pixels and tags, including the ones an app added.
Respect
Present a real choice and hold optional technologies until it is made.
Synchronise
Pass preference changes to the marketing and customer platforms acting on them.
What the text actually says.
- ePrivacy Directive Article 5(3)
- Storing or accessing information on a shopper’s device requires consent first, unless it is strictly necessary to provide what they asked for.
- GDPR Article 7(3)
- Consent can be withdrawn at any time, and withdrawing it must be as easy as giving it.
- GDPR Article 13
- When you collect someone’s data you have to tell them who you are, what you are doing with it, and on what basis — at the point of collection.
Paraphrased for brevity and provided for orientation, not as legal advice. Which obligations apply to your organisation is a question for your own counsel, and ConsentCenter does not determine it for you.
The products that apply
Cookie Consent
Discover storefront trackers and hold the optional ones until the shopper chooses.
View productUniversal Consent & Preference Management
Keep email, SMS and other channel preferences consistent across tools.
View productDSAR & Privacy Rights
Handle shopper access and deletion requests on a tracked timeline.
View product
Frequently asked questions
Yes. Cookie Consent is designed to support region-aware experiences and rules across digital properties, so a shopper in a strict-consent market and one in an opt-out market can see different things.
A badly placed one will. The honest framing is that the analytics you lose were being collected without a basis, so some of the drop is a correction rather than a loss. What you control is the placement, the wording and how few clicks the choice takes.
Yes. A preference center gives people somewhere to review and update what they chose after the first interaction, which is also what makes withdrawal as easy as consent.
Bring us the ecommerce version of this problem.
Show us the consent question you cannot currently answer — the choice that did not propagate, the record you could not reproduce — and we will walk through exactly how ConsentCenter handles it.