You do not have a consent problem.You have forty of them.
ConsentCenter gives each brand and region its own configuration while keeping one consistent consent record underneath.
- GDPR Article 83(5)
- GDPR Article 30
- GDPR Article 26
Every business unit solved this on its own.
That is the problem.
Three banner vendors, two home-built preference pages and a region that still does it in a spreadsheet. Each one defensible alone. Together they mean no single answer to what a given customer agreed to, which is the only question that ever actually gets asked.
Where this goes wrong first.
The same customer, several times over
Someone who buys from two of your brands exists in both systems with different preferences. Neither record is wrong locally, and there is no view in which they reconcile.
Regional divergence hardens
A market builds its own workaround for a local requirement. It works, so it stays, and now a global change means negotiating with every market that has one.
Evidence is an assembly job
An access request or an audit means collecting from several systems, in several formats, maintained by teams with different priorities. The deadline is fixed and the assembly is manual.
What you are actually buying.
Give each brand and region its own configuration without its own platform.
Resolve one person’s choices across properties into a consistent record.
Produce evidence from one place instead of assembling it from several.
How it works
Consolidate
Bring brands and regions onto one platform without forcing one configuration.
Delegate
Let each property own its own rules and appearance inside a shared purpose model.
Evidence
Answer "what did this person agree to, and when" from a single record.
What the text actually says.
- GDPR Article 83(5)
- The upper tier of administrative fines is up to EUR 20 million, or 4% of total worldwide annual turnover of the preceding financial year — whichever is higher.
- GDPR Article 30
- Controllers and processors must maintain a record of their processing activities, including purposes, categories of data and recipients.
- GDPR Article 26
- Where group entities jointly determine purposes of processing, they must set out their respective responsibilities in an arrangement between them.
Paraphrased for brevity and provided for orientation, not as legal advice. Which obligations apply to your organisation is a question for your own counsel, and ConsentCenter does not determine it for you.
The products that apply
Universal Consent & Preference Management
One purpose model across brands, with per-property configuration on top.
View productData Mapping
See which systems hold personal data and where it moves between them.
View productDSAR & Privacy Rights
Coordinate requests across owners, systems and fixed deadlines.
View product
Frequently asked questions
Yes. Configuration is per property, so a shared purpose model does not mean a shared banner. That is the difference between consolidation and flattening.
No. Properties can move across one at a time. The practical sequence is usually the market with the most pressing requirement first, because that is the one that justifies the work.
ConsentCenter is designed to resolve choices to a person and a purpose rather than to a single property, which is what makes a consistent cross-brand record possible. How far that goes depends on what identifiers your brands actually share — worth mapping before anyone promises a number.
Bring us the enterprise & multi-brand version of this problem.
Show us the consent question you cannot currently answer — the choice that did not propagate, the record you could not reproduce — and we will walk through exactly how ConsentCenter handles it.